Life Through a Creative Lens: One Woman’s Journey into Crowdfunding Videography

I remember vividly the day that I walked away from my safe, comfortable 9-5 paycheck. And the immediate question from my friends and family of “What happened?!?!” That was exactly it; nothing had happened. The day I left was not particularly eventful. I rode the elevator up to the 11th floor and sat at my desk for the entire day – just like every day that had come before. I watched the clouds drift by my window that day and felt, like I did every day, that life was just passing me by; that my unique strengths and talents were not being utilized; that I desperately needed to pursue my passion as the Creative Director of Ripples Edge Media.

Do you find yourself in the same situation? Do you have creative, innovative ideas you want to pursue? Here’s a couple tricks for gaining confidence in your ideas:

  • Try things that scare you. Experiment with creating small, novel challenges for yourself on a regular basis. Through the struggle and success of overcoming small hurdles, you’ll boost your overall confidence.
  •  Don’t go it alone! Find a mentor and/or peer group for advice, insight and support around your idea(s).
  • Practice, practice, practice. One of the best ways you can become more confident in your idea or product, is to work on it! Rehearse that pitch; practice coding that app; draw those design sketches – because there is a direct correlation between the hours you put in and the confidence you’ll gain.

As a woman entrepreneur myself, the path to creating a successful video production company over the past 2 years, specializing in crowdfunding videos, has not been an easy one. It was taking that first leap from a 9-5 job that was the hardest hurdle though. The choice was, at once, both frightening, and invigorating – like that first gasping breath of air you take after holding your breath under water for a long time.

My impetus for starting Ripples Edge Media, was to utilize my extensive experience in visual media and communications to help organizations and entrepreneurs magnify their impacts online through crowdfunding campaigns. As a highly creative artist and innovative thinker, I feel incredibly fulfilled creating compelling visual narratives that form the basis of successful Kickstarter and IndieGoGo campaigns for our clients.

With any creative venture, though, there is a challenge to balance the artistic aspects with the technical aspects of the business. Spending significant amounts of time writing contracts, sending proposals, and managing the books can be a real recipe for creative brain drain.

If you find yourself needing to switch out of business brain and back into your imagination, here are my top tricks:

  • Craft a list of things that inspire you. Post the list on your wall or keep it somewhere handy, so that whenever you are feeling uninspired, you can consult your personalized list. For me, a short hike outdoors with my iPod, a free flow dance in my house, playing my ukulele or a fun chat over coffee with a particularly imaginative friend can be all I need to get my creativity flowing again.
  • Create music playlists. Music can is so powerful because it can instantly change our mood. I recommend regularly updating playlists with tunes that inspire you.
  • Make time to play. As adults, we can fall into the pattern of being grownups all the time. Give yourself permission to let go and occasionally be a kid too. Go play tag, fly a kite, run outside in the pouring rain; do something that calls to your inner child and just laugh the entire time.You’ll be surprised what new inspirations come to you.

At Ripples Edge Media, we take pride in our production company’s highly creative and unique approach to every video we create. Our team must stay creatively confident in order to deliver awesome videos. Crowdfunding gives individuals the ability to fulfill their dreams, which we think is a serious business. And because a campaign’s pitch video may be the only real connection the world has to the project, we work faithfully to create the very best crowdfunding and Kickstarter videos possible – every time. 

Image credit: Svetlana Belyaeva Image credit: Svetlana Belyaeva

The advice I would give every woman entrepreneur is to have faith in herself and her abilities; to surround herself with people that believe in her and are also working tirelessly to make their own dreams a reality. Remember that all big projects and dreams break down into small, achievable goals; by taking it one step at a time, you can achieve anything.

Never before has the world been in more dire need of the unique talents and vision that only you possess.  If you’ve been waiting on the edge of that cliff, watching everyone else fly, I encourage you to take that first leap of faith. And build a network of amazing female entrepreneurs to help guide your early flight.


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